TikTok Takes Over: How Our Influencer Campaign Boosted the Rocket Mortgage Super Bowl Squares Sweepstakes

In recent years, we've seen TikTok transform from a niche platform for Generation Z to a global powerhouse of social sharing. For our Rocket Mortgage Super Bowl Squares Sweepstakes campaign, we decided to harness this energy by partnering with over 25 internet personalities on the popular app.

Our influencers were carefully selected based on their ability to explain the sweepstakes in a way that resonated with their fan base and was endemic to the TikTok platform. We worked with a diverse range of individuals, from Matt Haag, CEO of 100 Thieves, to Angela Yee from The Breakfast Club, to former NFL quarterback Mark Sanchez.

What set our campaign apart was not just the number of influencers we partnered with, but also their strong creative skills and teams that could produce high-quality content that entertained as well as promoted our brand. With an entire career dedicated to effectively engaging a specific social audience, they knew their followers and platforms better than anyone else.

By leveraging TikTok's massive user base, we were able to spread the word about our sweepstakes and create excitement around the big game. Each score change during the Super Bowl came with a chance to win $50,000, with two lucky winners receiving $500,000: one at the end of the first half and one at the end of the game.

As the largest official game of Super Bowl Squares in the country, our sweepstakes was already a big deal. With commercials featuring NFL footage and talent like Barry Sanders and Gus Johnson, we knew we needed to find ways to go beyond what we'd done before. Led by campaign manager Biancca Davenport, our team was determined to take the sweepstakes to the next level.

In the end, our influencer campaign proved to be a huge success, helping us 'check my rocket mortgage squares' and push the boundaries of social media marketing. By partnering with TikTok influencers, we were able to create engaging content that resonated with fans and drove excitement around our sweepstakes.

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